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See it Here, Buy it Here: Don’t Showroom Local Retailers this Holiday Season

Around here, we all know that there are so many reasons to shop local: it benefits the local economy and creates jobs, it’s better for the environment, the list goes on. But one thing that we don’t talk about enough is how local retailers do much of the heavy lifting when it comes to shopping inspiration - so you don’t have to. 

Have you ever been so overwhelmed by choices that you simply can’t make a choice? That’s kind of how online shopping is - you can find anything, but narrowing it down to what you want can be time-consuming- particularly when you don’t even know what it is you want. 

Local retailers take on that burden, sourcing goods and wares that they know are high quality, on-trend, and likely to please their customers, whom they have a far better understanding of than a big box retailer trying to satisfy the masses. In short, small businesses literally buy products for their stores with customers in mind, not just sales. 

While shopping local has seen tremendous growth in popularity and support in recent years, so too, has a damaging trend: showrooming. 

Showrooming is when customers visit a brick and mortar store so that they can see products in person, get ideas for gifting, or try on sizes, before buying the product online, often at a cheaper price point. Showrooming uses the local retailer’s knowledge and skill in product selection and merchandising, to inspire purchasing - that then benefits someone else. 

Shopping local doesn’t mean window shopping local and then supporting a big box store or major company. Shopping local means spending dollars locally, so that they stay local and benefit the greater community. Small businesses have been through a lot throughout the past two years, this holiday season, if you see something in a store, buy it in the store.
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