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Pleasants Hardware Expands to Mechanicsville, Grand Opening Celebration Saturday

For more than 100 years, family-owned Pleasants Hardware has been serving Richmonders with its welcoming brand of expertise and charm. This Saturday, March 7, the local institution will celebrate the opening of the company’s eighth location in the Richmond market. The new store is located just outside the city at 9520 Chamberlayne Road in Mechanicsville.

The interior of the hardware store

The public celebration will run from 9am to 3pm, with a ceremony at 10am. Festivities throughout the day include consultations by Benjamin Moore Paint and Scotts Lawn Care, demos from Big Green Egg and Weber, and great deals and giveaways including:

  • Sign up for Best Rewards and receive 20% off the entire store (some restrictions apply).
  • Enter to win a STIHL BG56 Blower or a $100 Pleasants Gift Card (must be a Best Rewards customer).
  • First 50 customers receive a FREE 5 Gallon Bucket with any $10 or more purchase.
  • Exclusive discounts on Benjamin Moore, birdseed, air filters, potting mix, and more.

The team inside the new Pleasants Hardware in Mechanicsville

“Our team is excited about this newest addition to the Pleasants family in Mechanicsville,” said Joe Taylor, President and CEO of Pleasants Hardware and Taylor’s Do it Center, which acquired the brand in 2016. “We look forward to celebrating with our customers and neighbors and connecting with the local community.”

The exterior of the Hanover Pleasants Hardware Store

This store is conveniently located in the Hanover Commons Shopping Center with a dedicated team of knowledgeable employees, and a wide product selection of top brands such as Big Green Egg, Benjamin Moore, Weber, STIHL, YETI, Scotts, Jonathan Green and more. {Video: Tour the Store}

the store manager at the new pleasants hardware

Jason Askew will manage the new location. Jason has more than 30 years of experience in the home improvement industry and has been with Pleasants Hardware for nearly a decade. Previously, he managed the Patterson Avenue Pleasants Hardware location.

“Pleasants Hardware has always been integrally involved in the neighborhoods we serve,” said Darrell Campbell, General Manager of Pleasants Hardware. “Besides being an outstanding leader, Jason and his team will be a great resource for the Hanover community.”

manager helps a customer pick out paint colors

Pleasants Hardware was originally founded in 1908 by S.T. Everidge at 1607 West Broad Street. The store passed hands a couple of times before being purchased by Henry A. Pleasants in 1915, who changed the name to H.A. Pleasants Hardware. The name remains on the building to this day.

original location and facade of Pleasants Hardware showing the name in stone

The same year the store first bore the Pleasants name, 17-year old James T. Hatcher, Sr. began what would become a 75 year career with what would later be known as Pleasants Hardware. When it came time for Pleasants to retire, Hatcher took the reigns, purchasing the business and bringing his son, James T. Hatcher, Jr., into the fold, and later his grandson, James T. Hatcher, III. in 1984. 

old Pleasants Hardware sales slips

Throughout the 60’s, Pleasants Hardware enjoyed rapid growth, seeing its staff grow from 15 to 75 by 1975 when it moved its flagship store from Broad and Lombardy to 2024 West Broad Street where it would be acquired by C.F. Sauer, another family-owned Richmond institution.

In 2000, Pleasants Hardware purchased Tom Brown Hardware, which was owned and operated by John Wake and his sons. The family business was transferred to its current owners in 2016 when it was acquired by the Taylor family – who had known both the Hatcher and Wake families for years and enjoyed their own 90 year history owning and operating Taylor’s Do it Centers of Virginia Beach. The acquisition ensured that Pleasants Hardware would continue to be family-owned and operated, as it has been for 112 years now. 

While the families have changed, Pleasants Hardware has stayed true to its community-centric roots. The founders of both Pleasants and Taylor’s, as well as each generation to follow, believed strongly in being integrally involved in their neighborhoods and region, and the same remains true today. 

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