The holiday season is upon us and this year, it's more important than ever to shop local whenever possible. Sure, Black Friday is traditionally the day when shoppers head to the big box stores while Saturday is reserved for Small Business Saturday, but there's no reason why you can't shop small businesses on Black Friday.
Indeed, many small businesses also offer Black Friday specials and it almost goes without saying that shoppers are likely to find a much more unique assortment of gifts at local businesses. Below are eight reasons to shop local this Black Friday/Cyber Monday, as well as throughout the holiday season.
Easier than Ever
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Local businesses are owned by your neighbors, friends, and family. These are the people whose children go to school with your own, who volunteer alongside you with local nonprofits, and who are truly invested in the success of the community because it is their home as well.
When you shop local, approximately $68 out of every $100 stays within the community as opposed to $43 out of $100. This means more money for essential services and jobs such as firemen, police officers, and school teachers.
Small Businesses Support Small Businesses
Local businesses also tend to support other local businesses particularly in utilizing local banks, service providers, and farms compounding the impact of shopping local and further growing the tax base for the community.
Shopping local is better for the environment as it creates a smaller carbon footprint because less fuel is needed to transport goods, and often less packaging is used.
Unique Product Selection
Small retailers offer a more unique product selection than national retailers who all carry the same thing. Local shops are more likely to carry obscure or up and coming brands, and even local artists which makes them the perfect place to find a one-of-a-kind gift for that hard to shop for person.
Because local businesses innately have a better understanding of the community and the people within it, customer service at local businesses is often much more personalized and attentive. Local businesses are also much more likely to go above and beyond to win a sale than a big box store would.
Small businesses contribute to the overall character and uniqueness of our community. They make Richmond, Richmond and help cultivate a vibrant place to live and to visit, which in turn helps drive tourism and tourism dollars to the city.